April 2010

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It’s odd how things affect us. Barcelona is desperately trying to preserve it’s heritage  (they use the word patrimony, which to me is a little too “fatherland”) but in general, the middled aged, middle and upper classes have this fascination with particle board furniture and all things shiny. Let’s call it”Ikea-fazation.” (Actually Ikea does some pretty great things… but you get my drift). I think to these folks everything “old” has a resonance that represents the sad, dark and oppressive decades that Franco was in power. I also think that Spaniards and Catalans do indeed get tired of door knobs coming off in their hands and chunks of ceiling landing on their couches every time it rains. So for the most part, the consensus is, old is bad.

Younger, hipper folks seem to not have the same feelings for things from before 1983, as our young friends at Barcelona Vintage can attest.

I guess that’s our spin; to rescue the cast offs of the past and turn them into something that feels new and fresh but still classy. How do we do?

You know language is a funny thing. Let’s look at mesas de forja y baldosa hidraulica reciclada. Is reciclada a Spanish word or is it Spanglish? Same thing with hidraulica. And since the tiles were not originally made with a proceso hidraulico why are they called baldosas hidraulicas. And what about mesa? Mesas are elevated flatlands… which in english are called… mesas. Recicladas? Sounds like a hybrid.  Mesas de forja y baldosas hidraulicas recicladas… Tables of forged metal and recycled hydraulic tiles… the former just sounds so much cooler.  Forja… forging communications and tables de  baldosas hidraulicas. Damn interesting I think.